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New Shocking Facts About the Impact of Fast Fashion on our Climate

 

Our planet is in serious trouble and our nation’s addiction to new clothes is doing more harm than you may think.

Half a tonne of clothing every minute is dumped into a landfill in Ireland. That amount produces over 12 tonnes of carbon emissions – the same as driving 65,000 kilometres in a car.

Buying just one white cotton shirt produces the same amount of emissions as driving 56 kilometres in a car. 

Earlier this year, 16-year-old climate activist Greta Thunberg stood up in front of world leaders at Davos to deliver a chilling wake up call. “We are facing a disaster of unspoken sufferings for enormous amounts of people.”

 
 
Greta sparked a wake-up call across the globe demanding drastic change to save our planet and in turn, ourselves. We’re all feeling the effects of the climate emergency, but it is not affecting us all equally.
 
The world’s poorest people have contributed the least to the climate crisis, yet are suffering the full force of its impacts – increased flooding, droughts and storms destroying lives, homes, jobs, livestock and crops.
 
When Greta said, “our house is on fire” she wasn’t wrong. We are seeing unprecedented wild fires spreading across the Amazon rainforest, the lungs of our planet, producing 20% of the world’s oxygen.
Greenland’s ice sheet is melting so fast it has caused global sea levels to rise 0.5mm in just one month. Our planet is in serious trouble.
 
But things could be different. As Greta pointed out “The main solution is so simple that even a small child can understand. We have to stop our emissions of greenhouse gases.”
 
Obvious actions stand out – flying less, driving less, taking more public transport. But how about buying fewer new clothes? With the global textile industry producing more greenhouse gas emissions than international aviation and shipping combined – it could be a more important change than we think.
 
Help raise awareness of how damaging our shopping habits can be by sharing the graphic below on your social channels.
 
 
 
 
 

5 Simple Hacks to Make Clothes Last Longer

Find out how to extend the life of your clothes – and reduce your eco impact – with a few simple changes to your laundry routine

 

An easy way to make clothes more sustainable is to wear and keep them for longer. But how can you make sure they stay in tip top condition – and last? We scoured the internet and found some super-simple ways to prolong the life of your favourite clothes just by tweaking the way you wash, dry and store them. Here are a few of our favourites.

1. Before you wash, zip

Ever unloaded your wash only to find your delicates snagged, ripped or tangled? Zips, buttons and chunky embellishments could well be to blame. Before you load the machine take a few minutes to zip up zips, button up buttons, fasten any velcro and turn your clothes inside out. That way, any hard parts are less likely to catch on other pieces of clothing or the machine drum. For added protection, wash delicates in a laundry bag – or a good, old-fashioned pillow case!
 

2. Don’t tumble, air dry

Tumble drying is energy-intensive, expensive and can wear out your clothes over time. Air drying, meanwhile, uses zero energy, is completely free and can even help tackle stains. Yes, some people swear that hanging whites in direct sunshine can work wonders on biological stains – dirty nappies in particular.
 

3. Full load it

The more you wash clothes, the more you’ll wear them out, so try and wait until they really need it. Wait until you’ve got a full load too. Just make sure you don’t cram too much in, or you risk damaging your clothes and machine, plus the load may not wash or rinse properly. Unsure what a full load looks like? According to Bosch, we’re talking about roughly ¾ of the drum.
 

4. Banish light, damp… and moths

Extending the life of your clothes isn’t just about how you wash and dry them – it’s about savvy storage too. As well as keeping out any light, which can fade colours faster, ensure clothes are completely dry before putting them away. Clothes-eating moths are another issue. With some evidence that numbers are rising in Ireland, it’s worth doing some prevention work. Try adding a bit of lavender before you close the wardrobe door to put off the moths.
 

5. Know when to fold

Currently stick everything on a hanger? If you want your clothes to last, you may want to reorganise. Those in the know say that jumpers should always be folded to keep them in good nick. If you’re pushed for space, check out the KonMari folding method. And for clothes you do hang, invest in decent hangers to avoid them becoming misshapen or snagged.
 
Fancy a few more last-longer tips? Our friends at Love Your Clothes have lots more advice to help keep your clothes looking great! find out more here.

Say no to new clothes, with Oxfam’s Second Hand September

  • 63% of people in Ireland agree that charity shops play a key role in sustainable fashion.
  • Charity calls on sustainable shoppers to take the 30-day Second hand September pledge

More than six in 10 Irish people (63%) see their local charity shop as playing a key role in sustainable fashion, according to new research from Oxfam Ireland.

The survey also revealed that an overwhelming amount of people (76%) donate unwanted items to charity shops because it reduces the amount of clothes being thrown away, while 62% buy pre-loved clothes and accessories because it gives items a second chance to be worn and enjoyed.

The research comes as the charity rolls out Second Hand September – a new initiative offering a solution to throwaway fashion and the devastating impact it is having on people and the planet. Throughout the month of September, Oxfam is calling on people across the island of Ireland to pledge to say no to buying new clothes for 30 days and yes to shopping second-hand. People can sign up at oxfamireland.org/shs and start their 30-day challenge at any time.

Michael McIlwaine, Oxfam Ireland’s Head of Retail, said: “Cheap production and plummeting prices when it comes to clothes means the items we buy often have a shorter lifespan, with more and more ending up in landfill before they should. In Ireland, 225 tonnes of textile are dumped every year. In the UK, 11 million items of clothing are thrown away every week. Throwaway fashion is putting increasing pressure on our planet and its people – and it’s not sustainable.

“Our shops are part of the solution by offering people a way to reduce the amount of items they’re sending to landfill through donating as well as a way to reuse by shopping second-hand and giving clothes, accessories and more a new lease of life. By donating and shopping in-store, you’re also helping to raise vital funds for people living in poverty worldwide, including those affected by climate change.

“We are asking people to join us on a journey to a more sustainable lifesyle, starting with the clothes we wear. Throughout September, we’re calling on people to pledge to say no to buying news clothes for 30 days. They can sign-up and start at any time through oxfamireland.org/shs and we’ll be with them every step of the way, sending top tips, inspiration and more to make the pledge a breeze.“

To take the pledge, visit: www.oxfamireland.org/shs

ENDS

For interviews, images or more information, please get in touch:

ROI:     Alice Dawson-Lyons on 00 353 (0) 83 198 1869 / alice.dawsonlyons@oxfam.org

NI:        Phillip Graham on 0044 (0) 7841 102535 / phillip.graham@oxfamireland.org

NOTES TO EDITORS:

  • The survey was commissioned by Oxfam and conducted by Empathy Research in 2019. The full methodology and research data is available on request.
  • Oxfam works across many areas of fashion: collaborating with big brands to recycle and reuse stock; joining forces with fashion houses to improve conditions in their supply chains; fighting to improve garment workers’ rights; and campaigning on climate change.
  • Across its programmes, Oxfam is tackling the impact of the climate crisis. They work with communities to prepare for unpredictable weather and disasters as a result of climate change and are there to help when the worst does happen, from drought to floods and earthquakes.
  • Oxfam has 47 shops across the island of Ireland, selling high-quality pre-loved clothes, accessories, handbags, shoes and more. To find the nearest Oxfam shop, visit www.oxfamireland.org/shops
  • Irish people dump 225,000 tonnes of clothing every year. Source: http://re-dress.ie/when-fashion-is-finished-garment-end-of-life-solutions/

 

Five Reasons to Rethink Where You Shop

1 - Water Beats Poverty

From growing the cotton to the dyeing process, it can take a whopping estimated 10,000 litres of water to make just one pair of jeans and one t-shirt. To put this into context, it would take more than 13 years to drink that much water. Millions of pairs of jeans are sold in Ireland every year. But with so many people around the world living without safe, clean water – and global demand for water continuing to rise – you’ve got to wonder if such a thirst for fashion can go on. 
 
When you shop for secondhand jeans at Oxfam, you’ll be helping to make sure that families around the world get the water they need. That’s because the money raised goes into our work to help communities worldwide beat poverty for good. This includes providing clean, safe water – something we all need to live a healthy, dignified life. In fact, in the words of Takudzwa, an Oxfam water engineer in Zimbabwe, water IS life.

Meet Taku, one of our amazing water engineers | Oxfam Ireland

2 - Reduce Your Carbon Footprint

If you’re trying to live a little greener, you’ve probably thought about the way you travel, maybe even what you eat.  But many of us haven’t even considered the contents of our wardrobes. The carbon footprint of one new shirt is bigger than driving a car for 55km while the textile industry accounts for more of the world’s greenhouse gas emissions than international aviation and shipping combined.
 

3 - 'True Cost' of Fashion

Many garment industry workers in countries such as Bangladesh and Cambodia don’t receive a living wage despite working in dangerous conditions. This pay injustice keeps families trapped in a cycle of poverty. In some cases, workers are expected to meet tight deadlines, while discrimination and harassment from management continues to be a major concern. This hidden reality of fast fashion has many unseen victims. 
 

4 - Reduce, Reuse, & Recycle

Every year in Ireland, 225,000 tonnes of clothing end up in landfill. Thankfully, there’s a really easy way we can all have an instant impact – by wearing and caring for clothes for longer. And by recycling or donating the things we don’t want. Millions of items could be saved from landfill every week. Donate your clothes to Oxfam and you’ll be helping to tackle landfill waste – even if your clothes don’t sell in our shops. Because any items that don’t find a new home are sent to Wastesaver, Oxfam’s huge sorting and recycling centre, which saves around 12,000 tonnes of clothing from landfill every year.

5 - Affordable Style

Imagine it’s the end of the month and you can just about see that long-awaited payslip around the corner. On payday, do you hit the high street and drop a hefty portion of that new payslip on some trousers? Or do you pop into your local Oxfam shop to explore its selection of stylish, affordable trousers? Shop with us and you’ll be helping us to fight poverty today – and beat it for good. 

Sign the pledge to say no to new clothes for 30 days. Instead, pop into your local Oxfam shop today to find your next favourite outfit.

Lorraine Keane and a host of fashion and entertainment stars launch fundraiser extravaganza FASHION RELIEF – now nationwide!

 

TV presenter rolls out events in Cork, Dublin and Galway in aid of Oxfam Ireland

TV presenter Lorraine Keane brought together Ireland’s favourite fashionable stars today to launch FASHION RELIEF 2019 as the fundraiser extravaganza goes nationwide in aid of Oxfam Ireland.

Keane teamed up with Miriam O’Callaghan, Maia Dunphy, Noel Cunningam, Mary Kennedy, James Patrice, Clémentine MacNeice, Joe Conlan, Triona McCarthy, Sarah McGovern, Laura Woods, Mo Kelly, Cathy O’Connor, Caroline Morahan, Teo Sutra and Joanne Northey to call on the public to join them at three FASHION RELIEF events across the country in 2019.

Following the success of the first fundraiser in Dublin in May 2018, events will now be held in Cork’s City Hall on Sunday 17 February, Dublin’s RDS on Sunday 10 March and Galway’s Galmont Hotel on Sunday 31 March.

Each event will offer people the unique opportunity to bag a bargain from the wardrobe of their style icon or beloved brand, boutique or designer, all while raising vital funds for Oxfam’s work in some of the world’s poorest countries.

With donations from stars like Saoirse Ronan, Vogue Williams, Dáithí Ó Sé, Mary Kennedy, Miriam O’Callaghan, Rob Kearney, Anna Geary, James Patrice and more – as well as event host Lorraine Keane – FASHION RELIEF is not-to-be-missed.

Attendees of each event will also enjoy two free fashion shows and get fashion advice and top tips from leading Irish stylists and social influencers on the day.

Lorraine Keane is calling on the Irish public to join her in Cork, Dublin and Galway: “We were blown away by the success of our first ever FASHION RELIEF in May 2018, including the incredible generosity we experienced from the Irish public, our corporate and media partners and designers, boutiques and brands across the country.

“This year, we’re determined to make it bigger and better – starting by taking the show on the road! We’re so excited to bring FASHION RELIEF back to Dublin’s RDS but also to fashion-savvy shoppers in Cork and Galway.

“Over the last few weeks, stock has been pouring in from a host of amazing designers, retailers and of course, celebrities and influencers. Now I’m calling on people across Dublin, Cork, Galway and beyond to join us on the day and bag yourself a bargain. By buying your ticket in advance, you’ll skip the queues and ensure you don’t miss any of the action, including two fabulous free fashion shows.

“If you want to do more, you could even donate your own pre-loved clothes and accessories for sale on the day, get your workplace on board to do a bigger donation drive, or volunteer to staff your own stall at the events – why not get some friends together and make a day of it?”

All profits will support Oxfam’s work in some of the world’s poorest countries, helping people to lift themselves out of poverty and thrive as well as saving lives when disaster strikes.

Keane continued: “In November 2018, I had the privilege of travelling to Ethiopia to see Oxfam’s work there and how the money raised through FASHION RELIEF could help people facing hunger and poverty. It was the most difficult part of this journey so far but also the most rewarding. I met a little five-year-old girl called Samia who, in the midst of the devastation surrounding her – hunger, disease, violence – beamed the most beautiful smile and reminded me of my own daughters. I met people who are lifting themselves out of poverty through innovative farming techniques and saw families forced to flee because of hunger, drought and conflict receive life-saving aid like clean, safe water.

“The are many reasons to join me at FASHION RELIEF but the most important is that we’ll be raising vital funds for Oxfam’s work across the world – funds that will help make sure children like Samia have the future they deserve. Get your ticket today and together, we’ll beat hunger and poverty for good.”

FASHION RELIEF 2019 will take place in:

  • City Hall, Cork on Sunday 17 February from 11am – 5pm
  • RDS, Dublin on Sunday 10 March from 11am – 5pm and
  • Galmont Hotel, Galway on Sunday 31 March from 11am – 5pm

Tickets for each event are just €10 and available at www.fashionrelief.ie. For more information on tickets, organising a donation drive or volunteering on the day, email IRL-fashionrelief@oxfam.org or call 01 672 7662.

ENDS

CONTACT: Interviews, images – including of Lorraine Keane’s trip to Ethiopia – and more information available on request contact Alice Dawson-Lyons on  alice.dawsonlyons@oxfam.org / +353 (0) 83 198 1869

 

 

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