Fashion Relief TV is back

• Preen, Celine, Ganni and Alexander McQueen – Lorraine Keane’s Fashion Relief TV with Oxfam Ireland is back!

• Designer pieces donated by Laura Whitmore, Caroline Downey and Lorraine Keane on sale this Friday on Fashion Relief TV

• Fashion Relief TV to feature host of Irish labels like Aideen Bodkin, Louise Kennedy and Fee G

This Friday, 9 April 2021, Lorraine Keane is back with Fashion Relief TV – her sustainable fashion fundraiser with Oxfam Ireland.

After a nationwide donation drive, the Fashion Relief team are springing back from a short break with rails packed full of pre-loved, brand-new and designer items that were donated by some of Ireland’s most fashionable women as well as Boutiques from across Ireland.

Broadcaster Lorraine Keane said: “Thanks to the generosity of donors we have created our very own little Fashion Relief circular economy – as long as people continue to donate fabulous items, we will continue to have fabulous bargains up for grabs.

Items up for grabs on Fashion Relief TV this week include:

• Preen by THORNTON BREGAZZI: This red one-shoulder midi dress features an exposed zip back, cinched in waist and full skirt for a flattering and elegant silhouette. Original RRP: €1119 | Fashion Relief Price (FRP): €295
• FRNCH Coat: FRNCH mid-length coat is designed in a gorgeous orange and white wool mix adding a smart tailored look to your spring look. Original RRP: €165 | FRP: €55
• Louise Kennedy: Fabulous cobalt crepe dress with embellished detail. RRP Original €995 | FRP: €145
• Vanessa Seward: This label is renowned for sleek, tailored pieces and this button down denim dress is no exception. Original RRP: €495 | FRP: €165
• Ganni: Floral print gathered maxi dress by cool Danish brand Ganni. Donated by Lorraine Keane. Original RRP €295 | FRP: €110
• A number of Lulu Guinness bags, donated by Laura Whitmore, and bags from Alexander McQueen, Thomas Wylde and Jimmy Choo, donated by Caroline and Storm Downey, will also be up for grabs on Friday’s show.

Keane continued: “When Covid hit, Fashion Relief pivoted to an always-on online platform with the tech knowhow of our incredible partners Axonista, so we could continue to offer our supporters amazing bargains with the added bonus of shopping more sustainably while also supporting Oxfam’s global work to beat poverty.

The show, which airs from Keane’s home on Friday evening at 7pm, will be packed full of brand-new and pre-loved donated clothes, shoes and accessories, as well as a host of designer labels like Preen, Celine, Ganni and Alexander McQueen, and much loved Irish labels like Aideen Bodkin, Louise Kennedy and Fee G.

Fashion Relief TV will air from Keane’s home at 7pm on Friday 9th April on www.fashionrelief.ie. After that, people can simply log on any time throughout the week to browse and pick up a bargain.

END

Contact 

Caroline Reid | caroline.reid@oxfam.org | +353 (0) 87 912 3165

Notes to the editor

• Images for use available upon request
• Founded in 2018 by Irish broadcaster, Lorraine Keane in partnership with Oxfam, Fashion Relief has become one of Ireland's biggest fashion fundraisers - that offers people the unique opportunity to bag a bargain from the wardrobe of their style icon or beloved brand, boutique or designer. Fashion Relief has since rolled out annual events in Dublin, Cork and Galway, and more recently it pivoted to an online interactive shopping platform – www.fashionrelief.ie.  Fashion Relief also part of Oxfam’s solution to ‘throwaway fashion’, encouraging people to donate pre-loved items rather than binning them. Retailers are also supported to donate their end-of-line or excess stock instead of sending it to landfill – a more sustainable solution for people and planet. 
• All profits support Oxfam’s work in some of the world’s poorest countries, helping people to lift themselves out of poverty and thrive as well as saving lives when disaster strikes. Since its inception, Fashion Relief has raised nearly €270,000 for Oxfam’s work. 
• Fashion Relief Donation Drive: Email aisling.wallace@oxfam.org to order your pre-paid and addressed Fashion Relief donation bag. People can donate up to 12 items at a time and once their donations are packaged up all they need to do is bring them to their local post office and they will be winging their way to the Fashion Relief team. 
• Fashion Relief at Frascati Centre Blackrock: Lorraine Keane’s Fashion Relief with Oxfam will have a pop-up shop in the newly renovated Frascati Centre, Blackrock once Covid restrictions are lifted. The shop will boast rail after rail of brand-new and pre-loved donated clothes, shoes and accessories, offering a more sustainable way to shop, while also supporting Oxfam’s global work to beat poverty.
• Oxfam is a global movement of people who won’t live with the injustice of poverty. Together they save lives and rebuild communities when disaster strikes. They help people build better lives for themselves. They speak out on the big issues that keep people poor, like inequality and discrimination against women. And they won’t stop until every person on the planet can live without poverty. Oxfam Ireland is one of 20 Oxfams working in over 90 countries worldwide. 
• About Axonista: Axonista is the award-winning team behind Ediflo, an enterprise-level video technology platform that enables media companies and brands to build interactive video applications across all screens. Based in Dublin and New York, and employing a team of 30, this interactive video technology company helps their customers to tell stories in entirely new ways. Axonista’s technology powers some of the world’s most popular video streaming apps. Customers include QVC, Virgin Media, The Home Shopping Network, VideoElephant, WaterBear and the Irish Film Institute. Over a ten year history, Axonista has won numerous awards for its ground-breaking work in video, and was recently named one of the 250 most significant Irish Corporations invested in the US. For more information, visit www.axonista.com