Behind the Brands at Body & Soul

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Behind the Brands at Body & Soul

This was our first year at Body and Soul  - and what an amazing first it was! Our team of volunteer activists spoke to festival goers about the climate action on Behind the Brands, raising awareness about climate justice and asking people to add their voice to a global campaign calling on Kellogg and General Mills to implement better climate practices in their production and supply lines.

We had a fantastic time speaking to festival goers about the campaign over the three days and met some really interesting people who were excited to add their voice to our campaign. If you signed our petition and took a photo with Tony the Tiger or Green Giant have a look at our Facebook photos and see if you can spot yourself or tag a friend!

Body and Soul was also the first festival where we had the pleasure of working with This is Collective - an amazing group of collaborative artists. The artists brought our climate justice campaign to reality with their ‘Bring your voice to the table’ engagement piece. Supporters were encouraged to write a message of hope or inspiration about the campaign on a piece of recycled material and weave this into a table top – the more voices were added the stronger the table became.

Oxfam Ireland is bringing the Behind the Brands campaign to more festivals around the island this year – so keep an eye out for us, we'd love to see you!

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