More sweet news today for chocolate lovers: the biggest chocolate maker in the world, Mondelez International, has agreed to take steps to address inequality facing women in their cocoa supply chains — thanks to pressure from consumers like you.
More than 100,000 people around the world joined our Behind the Brands campaign, signing petitions and taking action to urge Mondelez (which owns Cadbury’s) and its competitors to tackle the hunger, poverty and unequal pay facing many women cocoa farmers and workers. You also made your voices heard by sending messages to the companies on Facebook and Twitter.
Today’s announcement by Mondelez follows commitments last month by Mars and Nestlé to address these issues. Together, Mars, Mondelez and Nestlé buy more than 30 per cent of the world’s cocoa — so changes in their policies could have huge effects for cocoa farmers and their families.
Although they don’t employ or control them directly, they rely on farmers like Etchi Avla (43) in the Ivory Coast, the world’s top cocoa producer. She wants to be paid a fair price. “We do our best to do it well, but the price of cocoa is really low. And that makes it hard for us to take good care of our children and it is tiring.”