Behind the Brands

 

 

What do Twinings, Toblerone and Tropicana have in common? The same as Coca Cola, Cheerios and Cadbury's, Ovaltine, Pringles and Pop tarts.

They're all made by the 'Big 10' food companies, who between them make over $1bn a day.

Here at Oxfam we’ve spent a good part of the past 18 months looking at how the world’s biggest food firms - household names like Nestle, Coca Cola, Pepsi and Kellogg - do business.  And now we've launched our Behind The Brands campaign.

While some are doing better than others, overall, the results are bad news. But the good news is that no brand is so big it can ignore its customers – and that’s where you come in.

We know you already think hard about what you buy, so we’re not asking you to feel guilty about it. Instead we want to work with you to push for these companies we buy from everyday to do better.

We’ve created a simple Behind the Brands Companies Scorecard to compare how 10 biggest food companies score on issues from water to workers.

The results aren’t pretty – and when it comes to supporting the women in supply chains all companies are failing.

Campaign win for the women behind your chocolate!

Mars, Mondelez and Nestlé are now taking the first steps to commit to the empowerment of women and to find out how women are being treated in their supply chains. They have committed to work towards signing on to the UN Global Compact’s Women’s Empowerment Principles. And they have agreed to publish the data from first-stage impact assessments in one year’s time and to publish concrete action plans to address the issues. 
 
We’re looking forward to working with Mondelez, Mars and Nestle to ensure they stick to their promises to women. So we can all watch and make sure they stay on track, we have produced a Road Map to highlight all the promises they have made and the dates they have committed to.  
 
You can also stay informed through Oxfam’s Behind the Brands scorecard to see how the giant companies that make your favourite brands (chocolate and otherwise) measure up.