Where your money goes

Your gift goes into specific programme funds: Saving Lives, Livelihoods, Women's Rights, Health and Education.


We use funds generated by the sale of gifts such as Safe Water, Water on tap, Fix a Well, Care for a Baby and Mosquito Nets to provide life-saving support to communities who are caught up in humanitarian crises. These can be natural disasters such as the Haiti earthquake of 2010 or man-made such as the ongoing crises in Syria or in the Democratic Republic of Congo. Regardless of the causes, these crises affect many millions of people around the world annually, causing untold misery, death and destruction. 

Our priority is to ensure that fewer men, women and children will die or suffer illness, insecurity or deprivation because of natural disasters and conflict. We believe that those most at risk have the right to clean water and sanitation, food and shelter and to have their basic needs met. We also believe that they should be free from violence and coercion and be able to take control of their own lives with dignity.

In a humanitarian crisis we provide a range of practical supports such as clean water, sanitation facilities, cash vouchers for the purchase of food, mosquito nets to prevent malaria and personal hygiene items. We also work to ensure that the rights of the most vulnerable – including small children and the elderly, people living with HIV and those with disabilities – are recognised and supported. 




We use funds generated by the sale of gifts such as Goats, Cows, 3 Little Pigs and the Clutch of Chicks to help communities living in severe poverty to build a better and more sustainable livelihood, or way of life. We do this by increasing agricultural production, safeguarding animal health and well-being, and providing small-scale farmers with access to markets and opportunities. These initiatives improve people’s access to enough safe and nutritious food and also improves the well-being of families by giving them access to new opportunities.

Success in our livelihoods programmes is dependent on communities being able to access key natural resources such as land and water. That’s why a big focus of our work is supporting people to secure land rights, especially poor women who make up the majority of subsistent farmers (those focused on trying to grow enough food to feed their families).

This means ensuring that the farmers who work the land actually own the land and have access to the knowledge and techniques that will improve their productivity. We also focus on supporting communities whose livelihoods depend on livestock, such as the Masaai Pastoralists of Northern Tanzania, have access to water and grazing land for their animals and the support of trained community animal health workers to help them maintain healthy herds.



We use funds generated by the Support a Woman in Business gift to address the challenges faced by women and girls, who are more likely to be poor, hungry, kept out of school, have no say in the decisions that affect their lives and be a refugee or a victim of sexual violence. Along with being an abuse of human rights, these facts also prevent women and their communities from breaking free from poverty.

Our women’s rights programmes support women so they can access and control vital resources such as land, promote the contribution, visibility and voice of small-scale women farmers and create new life and livelihood opportunities that specifically benefit women.  

We also focus on eradicating violence against women and girls through changing the beliefs, attitudes and behaviours that allow this violence to take place. We do this through mobilising large-scale campaigns and by advocating for legislation that protects and promotes the rights of women and girls to live free from violence, provide for criminal sanction and legal redress, and ensure that survivors of violence have access to safe and confidential services.



We use funds generated by the sale of gifts such as Educate a Girl, School Books and Family Medical Support to help communities living in severe poverty to access to key essential services such as health and education. We are particularly focused on supporting the most marginalised members of those communities, such as orphans and vulnerable children along with those living with HIV. 

When people can’t access proper health care and education, their ability to live healthy, productive lives and achieve their true potential is severely compromised. 

We help increase people’s access to these vital services by advocating for resources to be made available, promoting innovation in the way these services are provided and empowering communities in poverty to demand greater accountability from their governments on the allocation of funding for these services.