Proving it

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Here's how you convinced General Mills to act on climate change

After 2 months of campaigning we are thrilled to announce that General Mills — once ranked last on climate change policies on our Behind the Brands scorecard — has committed to setting targets to reduce emissions, participate in real climate advocacy, and become a true climate leader. And we have you to thank!

There is no way General Mills - the maker of brands like Old El Paso, Häagen-Dazs and Green Giant - would have made these commitments without your support: The new policy comes after more than 230,000 people like you signed petitions and took action as part of Oxfam’s campaign to urge food and beverage companies to help stop climate change from making people hungry.

The fact that so many of us came together makes this victory that much sweeter!

As one of the 10 largest food and beverage companies in the world, General Mills took a bold step forward today as the first among the Big 10 to agree to cut emissions from both its operations and its agricultural supply chains. That’s huge!

And as a global player, General Mills’ action will be felt across the food and beverage sector—serving as a model for what others can do. In fact, General Mills has agreed to take on a leadership role to push for strong climate policy changes with governments and within the industry.

Specifically, General Mills has pledged to:

  1. “Know and show” by disclosing their emissions as well as their suppliers of sugar cane and palm oil.
  2. Set emissions reductions targets by 2015 and put in place stronger safeguards against deforestation.
  3. Advocate by taking a leadership role in addressing climate change with businesses and governments.

In the coming months we will continue to work with General Mills to make sure they reach their goals; you can follow their progress with us on our Climate Roadmap. These commitments will make a real difference in the lives of farmers around the world.

Soon more companies will have to act too. And we have our eye on just who is next: Kellogg.

Kellogg, one of General Mills’ main competitors, has not yet stepped up their game. They need a wake-up call.

 

Give Kellogg's a wake up call!

 
Now, it's time for Kellogg's to step up and make similar commitments to help stop climate change from making people hungry. Will you pick up the phone and call Kellogg's today? 
 
Kellogg Customer Care Repuclic of Ireland: 1800 626 066
 
Kellogg Customer Care UK: 0800 626 066
 
If Behind the Brands supporters from around the world make these calls, Kellogg will really feel the pressure. It's quick and easy to make this call - and so important. Everything you'll need is here: the phone number, a script to guide your conversation, and other tips and tricks. Please call today! 
 
With 25 million more children at risk of going hungry by 2050, Kellogg has to take responsibility and cut their emissions. If General Mills can do it, they can too. 
 
It's quick and easy to make this call – and so important. Everything you'll need is here: the phone number, a script to guide your conversation, and other tips and tricks.
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547,000 thank yous from the Philippines

Three months on since Typhoon Haiyan wreaked devastation across the Philippines on November 8th, we'd like to share this video with you as a thank you for your generosity during our emergency appeal. Across the island of Ireland, we raised more than €300,000/£250,000 and 100% of every donation has gone to our specific response.

Oxfam has reached 547,000 people with life-saving aid. We couldn't do any of this without your incredible support.  

Our response

Our immediate response focused on Northern Cebu, Leyte and Eastern Samar. Our teams faced huge logistical challenges - roads were blocked, airports closed, and electricity and water supplies cut off. But, by the end of the first week, people devastated by the typhoon were already receiving essential supplies of water, food and shelter. 

We're now focusing on longer term support, helping people get their livelihoods back, for example by repairing fishing boats or distributing rice seeds.

Thank you for standing in solidarity with the people of the Philippines during this most of difficult of times.

Once again, a massive thanks to everyone who supported this appeal. Once you've watched the video please share on Facebook and Twitter to show your friends why you support Oxfam Ireland.

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On the ground in the Philippines

Those left homeless by the devastating super typhoon Haiyan are being empowered to choose the best type of assistance for their families. 

Filipino communities are working with Oxfam to carry out vital repair work to their homes. Oxfam is helping the communities to feed their families and purchase essential items, enabling the individuals to focus on rebuilding their lives.

Oxfam humanitarian manager Colm Byrne (pictured below right) is on the ground in Brgy Baigad on the island of Bantayan where he can see first-hand how this approach is transforming communities.

Colm said: “What is different about this form of response is it gives people a choice to determine what sort of assistance they need because every family, every individual, has different needs and priorities. If we treat everyone as a homogenous group then everybody would get the same form of assistance. But the assistance Oxfam is providing recognises everyone’s needs are different – just the same as families in Ireland."

Photos: Sorcha Nic Mhathúna, Oxfam Ireland

Above right:

  1. Oxfam Ireland Humanitarian Manager Colm Byrne with hygiene kits, water tanks and water bladders, just some of the ways Oxfam is supporting hard-hit families on Bantayan Island.
  2. Jonalyn Batayola (25) with her two daughters and niece. She will use the voucher she received to buy nails and wood to rebuild her house.
  3. Clearing the debris in Brgy Baigan on Bantayan island.

Above left:

  1. Young children play amidst the debris in the village of Brgy Baigad.
  2. School children at Mojon Elementary School on Bantayan Island.
  3. Family members stand outside their damaged home on the island of Bantayan.
  4. Community members in Brgy Baigad clear debris.

Latest figures show 5,680 people were killed when Haiyan – known locally as Yolanda – swept through the Philippines on November 8. More than 11 million people were affected with around four million of these losing their homes.

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Bring hope amid utter destruction in the Philippines

“Help. We need water, food and medicines.” 
 
The sight of desperate children holding up these signs is just one of many heartbreaking scenes our teams are witnessing in the Philippines as they assess the damage wreaked by super typhoon Haiyan, known locally as Yolanda.

 

Clockwise from top: A Filipino boy scales a brakewater at a coastal village in Las Pinas city, south of Manila, Philippines, which has been struck by one of the strongest storms on record. Photo: EPA/Francis R. Malasig. A Filipino resident carries a baby as they cross a river. People who rely on fishing for their livelihoods have seen their boats and tackle destroyed. Photo: EPA/Francis R. Malasig. In Cebu, 98 per cent of houses and buildings have been damaged, including a building being used as an evacuation centre. Families sleep on the floor as they seek refuge inside a gymnasium turned into an evacuation centre in Sorsogon City, Bicol region, Philippines. Photo: EPA/Kit Recebido. 
 

With their crops wiped out, fishing boats ruined and homes destroyed, it is the poorest that have been hardest hit by this violent and deadly storm.

Making sure people have clean water, safe sanitation and a roof over their heads is our immediate priority.

My colleague Tata Abella-Bolo, a member of Oxfam’s emergency team on the ground in the Cebu area where these children were seen begging for help, tells us: “The scene is one of utter devastation. There is no electricity in the entire area and no water. Local emergency food stocks have been distributed but stocks are dwindling. The immediate need is water, both for drinking and for cleaning.”

Oxfam has been working in the Philippines for many years. This super typhoon has affected 4 million people and comes on the heels of a deadly earthquake and a storm last month that wiped out rice harvests in what is the world’s third highest disaster risk country.

There is a strong connection between the Philippines and the island of Ireland, where Philipinos are an integral part of our local communities. We urgently need your help to bring life-saving emergency aid to those worst affected by Haiyan.

Please give what you can today. 

Jim Clarken is Chief Executive of Oxfam Ireland.

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You Spoke. Coca-Cola listened.

What does it take to make a global sugar giant promise to improve its policies on land? You. And 192,000 others too.

A month ago, we launched the second action of our Behind the Brands campaign asking three of the biggest companies in the sugar industry – Coca-Cola, PepsiCo and Associated British Foods – to commit to make sure their sugar doesn’t lead to land grabs. 

In just a few weeks tens of thousands of you took action – adding your name to the petition as well as sending messages and photos to the companies to get their attention.

And the result? It’s working! With almost 200,000 of you putting your names behind the campaign, Coca-Cola, the world’s largest purchaser of sugar, has done what you asked – commit to “zero tolerance” for land grabs. 

 

Coke is the first of the ‘Big 3’ to agree to do more to respect communities’ land rights throughout their supply chain – and these moves are happening because of the pressure you applied. 

Coca-Cola has said it will do sweeping social and environmental assessments across its supply chains beginning with Colombia, Guatemala and Brazil, then moving on to India, South Africa and other countries, and that it will publicly reveal its biggest sugarcane suppliers. 

“Today one of the biggest companies in the world stood up to take greater responsibility for the impacts of its operations,” said Jim Clarken, Oxfam Ireland Chief Executive. “Coca-Cola has taken an important step to show its customers and the communities it relies upon that it aims to be a part of the solution to land grabs. This will resonate throughout the industry.

“The public response to the campaign has been tremendous. This commitment is further evidence that no company is too big to listen to its customers. The biggest food giants in the world are changing how they operate because consumers are demanding it.”

We’ll be closely tracking Coca-Cola to make sure they follow through on their promises. In particular we will continue to advocate for appropriate resolution for the communities in Brazil and Cambodia who continue to struggle to regain the rights to their land. 

The time is now. 

Edilza Duarte (24) is a Guaraní-Kaiowá mother of two, living in Ponta Porã, Mato Grosso do Sul. Her community's land, Jatayvary, was taken from them 40 years ago. Now it's all covered in sugar cane.  

Above: Edilza Duarte, her daughter Stephanie and her son Jason are among the Guarani Kaiowá people who live at Jatayvary Indigenous Land Ponta Porã in Brazil. She says that the sugar plantations have put an end to her culture by clearing the forest and spreading 'poison' (the chemicals sprayed on the sugar plantations). Tatiana Cardeal/Oxfam

"They should stop doing this. They have damaged our lives enough. That's why we need our land back; so we can plant and eat. We want our land back."

Land grabs like this are the sugar industry's bitter secret – and this is not just happening in Brazil. In countries like Cambodia and around the world, families are facing the same fight for their land. 

Now is the moment.

Now that Coca-Cola (which sells over 20,000 drinks every second across the world) has committed to make sure the sugar in its products don’t lead to land grabs, Pepsi and Associated British Foods have no excuses to keep lagging behind. 

And with Pepsi’s shareholder filing deadline is coming up, now’s the moment to start increasing the pressure on them specifically. We need you to blast their inboxes with messages, telling them to keep up with Coca-Cola and commit to zero tolerance for land grabs.

Over to you, Pepsi and Associated British Foods.

Mary Quinn is Oxfam Ireland’s Campaigns and Outreach Executive.

 

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