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Apr 23, 2013

Apr World’s biggest chocolate companies melt under consumer pressure

23
2013

More sweet news today for chocolate lovers: the biggest chocolate maker in the world, Mondelez International, has agreed to take steps to address inequality facing women in their cocoa supply chains — thanks to pressure from consumers like you.

More than 100,000 people around the world joined our Behind the Brands campaign, signing petitions and taking action to urge Mondelez (which owns Cadbury’s) and its competitors to tackle the hunger, poverty and unequal pay facing many women cocoa farmers and workers. You also made your voices heard by sending messages to the companies on Facebook and Twitter.

 

Today’s announcement by Mondelez follows commitments last month by Mars and Nestlé to address these issues. Together, Mars, Mondelez and Nestlé buy more than 30 per cent of the world’s cocoa — so changes in their policies could have huge effects for cocoa farmers and their families. 

Although they don’t employ or control them directly, they rely on farmers like Etchi Avla (43) in the Ivory Coast, the world’s top cocoa producer. She wants to be paid a fair price. “We do our best to do it well, but the price of cocoa is really low. And that makes it hard for us to take good care of our children and it is tiring.” 

 

Clockwise from top:  Etchi Avla on her cocoa farm in Botende, Ivory Coast. “As a woman I know that there are other women in other countries who would like to support us. As a woman when you see another woman is suffering you want to help.”  Portrait of Etchi Avla. The pulp is separated from cocoa. Photos: Peter DiCampo/Oxfam.
 
“Empowering women cocoa farmers has the potential to improve the lives of millions of people, some of whom are earning less than $2 a day,” said Oxfam Ireland’s Chief Executive Jim Clarken. “We hope that the steps taken by Mars, Mondelez and Nestle offer an example to the rest of the food and beverage industry that consumers are paying attention to how companies impact the communities they work in.”
 
Mars, Mondelez and Nestlé are now taking the first steps to commit to the empowerment of women and to find out how women are being treated in their supply chains. They have committed to work towards signing on to the UN Global Compact’s Women’s Empowerment Principles. And they have agreed to publish the data from first-stage impact assessments in one year’s time and to publish concrete action plans to address the issues. 
 
We’re looking forward to working with Mondelez, Mars and Nestle to ensure they stick to their promises to women. So we can all watch and make sure they stay on track, we have produced a Road Map to highlight all the promises they have made and the dates they have committed to.  
 
You can also stay informed through Oxfam’s Behind the Brands scorecard to see how the giant companies that make your favourite brands (chocolate and otherwise) measure up.
 
Apr 4, 2013

Apr The sweet benefits of pineapples

4
2013

Fresh pineapple is rich in vitamins and minerals. In Rwanda, its benefits are even sweeter for women farmers.

 
The home of Godelive Nyirabakobwa (58) in Nyakigandu village is neat and clean but sparse. The house has good walls and comfortable chairs with a single electric bulb hanging from a wire. To have electricity and a water tap at home is a sign that things are going well.
 
Life wasn’t always this way, however.
 
 
Clockwise from top: Godelive Nyirabakobwa in her pineapple field. Godelive Nyirabakobua says her pineapple suckers are sought-after as they’re locally grown rather than imported. Xaverine Mukarunyana (left), Godelive Nyirabakobua (middle) and Daphrose Nyirankundabanyanga (right) all grow and sell pineapple ‘suckers’ – high quality planting material needed by pineapple farmers. Photos: Simon Rawles/Oxfam.
 
“I’ve always been a farmer,” Godelive says. “Before now I was a beans and maize farmer until I learnt about pineapples. I moved here two years ago after living very far away in a rural place. I used to live a very bad life in the bush but today we are better off in this village. I had malaria all the time, actually so did my children and my husband. I could get a good harvest but we had no access to healthcare or good water.” 
 
Thanks to an Oxfam-supported project, Godelive and 800 other women have set themselves up as pineapple sucker growers and sellers. Pineapple suckers are what pineapple plants, and eventually the fruit, grow from. They are the starting point for any pineapple product.
 
“In the training I learnt how to multiply the suckers, how to care for them and the new technique. We’re using it as the new way to make the suckers. In the old way we just planted all the crops up together but now we grow bananas and pineapples separately. It means it’s a lot better to farm and they grow well. Now I can weed and harvest easily.”
 
In the past, pineapple farmers in Rwanda have been reliant on buying suckers from other neighbouring countries such as Uganda. Due to the distances travelled the quality was unreliable, it raised their costs and plant disease was common.
 
With growing national demand for suckers as more people move into pineapple production due to government agricultural support, we spotted a new work opportunity for farmers living in poverty, particularly women. Instead of families trying to grow crops on small areas of land and getting very small yields, a different use of the same land could bring much higher returns. 
 
“People come to me to buy suckers because they know they are free from disease and are good. Sometimes we use products to protect the suckers from disease and I’m vigilant; if I see suckers which are infected I remove them and throw them away so they aren’t among the others which aren’t affected.
 
“For me, I think soon I will be calm, as all my life will be resolved. In my heart I’ll be happy because I will be eating pineapple and drinking the juice. Personally I tell any woman not to be afraid. Start growing pineapples and I’ll show you how to do it and how to open your own bank account.”
 
Godelive is firmly focused on developing her business plans and improving life for her family.
 
“I feel like an entrepreneur because one day I sat and thought: ‘what if I get pineapple suckers, multiply them and try to generate income from them?’, and I got pineapple plants, divided each into four suckers and grew them.”
 
The success of Godelive and her fellow female farmers has had a wider impact beyond their fields.
 
“Now the women in Rwanda today are more open,” she explains. “In the past it used to be that if you wanted to start something you had to wait for your husband’s approval to start. Today any of us can just start something.”
 
Supporters across the island of Ireland are helping to support this project and others like it in Rwanda. Thank you for making a positive difference.
Mar 26, 2013

Mar You Spoke. Mars and Nestle listened.

26
2013

Here’s an Easter treat for chocolate lovers: proof that no brand is so big it can ignore its customers.

A month ago we launched Behind the Brands with a call to change the way the food companies that make your favourite brands do business.  Today, two of the big chocolate companies we targeted have shown they’re listening.

In just a few weeks, thousands of tweets were sent to the companies, including a huge response on International Women's Day and many thousands of Facebook shares and comments. More than 60,000 people have taken action to ask the ‘Big 3’ chocolate companies - Mars, Mondelez and Nestle - to do right by the women who grow their cocoa.

Today, Mars and Nestle have agreed to do more to ‘know and show’ how women are being treated in their cocoa supply chain, to commit to a plan of action, to work to sign on to the UN Women’s Empowerment Principles and to work with industry organisations to address gender issues.

These moves are happening because of the pressure you applied. 

We're encouraged by their commitments and the effects this could eventually have on women cocoa farmers around the world.

Deisi, a cocoa farmer in Brazil and a young leader there, has always believed that companies can help. “We should seek partnerships with companies that could help us increase and improve our production and also help us in transporting and selling our cocoa.”

In this billion dollar industry, women working in cocoa production often earn less than $2 a day and face uphill battles on accessing support and training. Mars, Mondelez and Nestle have the power to change this and to help women to succeed and overcome the poverty that they and their communities face.

“Women cocoa farmers and consumers around the globe have made their voices heard,” said Jim Clarken, Oxfam Ireland Chief Executive. “Mars and Nestle have taken important steps to show the farmers they rely on, their customers and the rest of the food industry that they care about the conditions women face in their supply chains including low pay, discrimination and unequal opportunity."

Oxfam is looking forward to working with Mars and Nestle to ensure they keep their promises to women and now looks to Mondelez, which owns Cadbury’s, to follow suit with similar commitments. Mondelez International, which controls 15% of the global chocolate market, has yet to act. So the question is – Mondelez, will you listen to your customers and act?

Mar 6, 2013

Mar Voice of female farmers loud and clear this International Women’s Day

6
2013

TV talent show The Voice is attracting a huge audience here at home but none quite so big as our Female Food Heroes competition, as Voice judge and Oxfam ambassador Sharon Corr discovered on her recent trip to Tanzania. 

Using reality TV, radio, newspapers and text voting, the initiative has reached 25 million people – more than half of Tanzania’s population – and plays a vital role in strengthening the status of female farmers.

The 2012 competition – which Sharon Corr helped to launch – partnered with popular show Maisha Plus and saw 14 finalists selected from thousands of entries.

Clockwise from top:  Previous winner Ester Jerome Mtegule and Oxfam Ireland’s Mwanahamis Salimu present our ambassador Sharon Corr with a traditional African headscarf at the launch of last year’s Female Food Heroes competition in Tanzania. Barry McCall/Oxfam. The Female Food Hero 2012 competition tours a village in the Lushoto Mountains region in northeastern Tanzania. Thousands of female farmers entered. Oxfam/MaishaPlus. 2012 winner Sister Martha Waziri transformed unwanted wasteland into a successful farm that feeds her local community, including 12 orphaned children. Oxfam/MaishaPlus.

Selected by public vote for the ways they’ve helped their communities, the finalists moved into a reality TV village and shared  their skills with young people from urban areas on the show, which also helps to highlight the struggle women can face surrounding the ownership of land.

With International Women’s Day taking place this week and lots of our amazing supporters getting ready to host Get Together events to celebrate, we’d like to introduce  the eventual winner, Sister Martha Waziri (45) from Dodoma.

As a 17-year-old she found some barren unused land that none of the local men wanted. But when she asked the local authorities if she could use it, they laughed at her. “I became an object of ridicule,” she recalls. 

Eventually, she fought and got her way. She has since turned 18 acres of unwanted wasteland into a thriving farm, growing sugarcane, sweet potatoes, bananas and more. 

In doing so she has become a beacon of change for other local women, many of whom have now followed her example. The profits from her farm have allowed Sister Martha to support 12 local orphaned children, providing them with food and shelter. 

Thanks to your support, we can help incredible women like Sister Waziri to overcome the challenges they face and continue to feed their families and their communities.

Clockwise from top left: As 2011 finalist Mwandiwe Makame won a solar panel which she shares with other women in her community; 2011 winner Ester Jerome Mtegule shows others how to replicate her innovative farming techniques and (top left) 2011 finalist Anna Oloshiro is a fellow trailblazer for women’s rights: “I believe that providing women with access to information will empower them more, make them aware of their rights and, in the process, they will change or improve their lives.” All photos by Barry McCall/Oxfam

Last year’s winner was Esther Jerome Mtegule from Iyenge in central Tanzania. She was one of the inspirational women who our Ending Poverty Starts with Women campaign ambassador Sharon Corr met in Tanzania.

Ester had managed to increase the yield of one of her crops from five to 75 bags a year by growing a drought-resistant variety instead of using the traditional one favoured by most farmers. This helped feed her whole village.

Her achievement received mass-media coverage and led to her travelling internationally to talk about the vital role of small-scale women farmers.

"I will do everything to support women food producers. They bring peace and harmony in their families and a nation at large," Ester explains. "And they bring freedom. I assure you that a food insecure family is not a free family."

Your support is helping women to empower themselves and become decision-makers in their communities. Thank you.

Feb 5, 2013

Feb Share the love this Valentine’s with Chicks & Chocolates

5
2013

We can do without the wilting roses, overpriced menus and cheesy rhymes on St. Valentine’s Day.

But chocolate is always welcome, especially when it comes in the form of Fair Trade milk chocolate hearts by Divine made with the finest cocoa, smooth cocoa butter and real vanilla.

And it’s even sweeter when coupled with our gift of life-changing chicks to make the perfect Valentine's Day gift - straight from the Oxfam Unwrapped range!

A Clutch of Chicks and Chocolates (€20/£16) funds projects in Zimbabwe – helping to provide nutritious eggs and other support for families living in poverty –  while you get a card and a lovely box of Divine chocolates to give to your special someone on February 14th.
 
 
CAPTIONS: Left: Janak and Sundari Singh stand next to the water pump Oxfam helped to build in their village in India. Once an arid yellow, their field is now green with crops all year round. “We would like our children to stay in our village when they are grown up. We don’t think they will have to move away now.” Rajendra Shaw/Oxfam. Right: Masumbuko and Grace have been through a lot. They live in the war-torn Democratic Republic of Congo, where Oxfam is helping people forced to flee their homes because of the fighting. “I fell in love with my wife the first time I saw her. There was just something about her – the way she was talking, the way she was walking, her nose and her ears. When I saw her I thought she was very, very beautiful. I can’t explain it. Some people may not think she is beautiful, but to me she is perfect.” Rankin/Oxfam
 
So to get your gift of Chicks & Chocs in time for Valentine's Day, simply order before Tuesday February 12th online.  Prefer to order by phone? Call 1850 30 40 55 (Republic of Ireland) or 0800 0 30 40 55 (Northern Ireland) between 9am - 5pm  Monday to Friday.
 
If you’re looking for other lovely gifts, choose from our extensive Oxfam Unwrapped range. Say ‘I love you’ by supporting women’s rights with Girl Power (€14/£11), sharing a passion for reading with School Books (€18/15), swapping the bubbly for Drinking Water for 3 Families (€25/£20) or making the future brighter with a Solar Panel (€32/£26).
 
Whichever gift you choose from our incredible Oxfam Unwrapped range, you’ll be helping to share the love this Valentine’s Day. Order by 3pm, Tuesday February 12th to guarantee delivery.
 

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